The internet has highly impacted businesses by giving them the opportunity to outreach as much as the audience they can. It is widely used for socializing, entertainment, work, as well as shopping from the convenience of your home.
We are living in a generation where online stores are growing at much faster rates than on-premise stores. Online retail is among the fastest-growing industries where you provide the most basic products that people need almost every day.
When we see stats, 43% of shoppers use the internet and social networks to research products before purchasing. Online sales are therefore expected to reach 22% by 2023, from 14.1 in 2019. It is also expected that eCommerce revenue will be worth $476 billion in the U.S by 2024.
The growth is certainly of eCommerce sites being created by most retailers watching the shift in the trend. Online eCommerce stores also give customers the opportunity to decide on the product, buy quickly and also reach overseas consumers to maximize their growth.
The impact of Covid has also provoked people to shop online and accelerate the sales of eCommerce stores. eCommerce website development can certainly help the business grow at a tremendous pace, however only when it is carefully developed.
Need for an eCommerce Website
An online eCommerce site gives the business ample opportunities and creates connections that lead to growth. An eCommerce site will provide you with –
New Market Acquisition
Companies, small and startups, have to struggle much to reach customers in the market as most customers are taken by the accomplished brands. With the help of an intuitive and responsive eCommerce site, startups can reach new customers online.
Create Unique Experiences
An online business can promise continuous scalability and growth only when it offers a personalized and unique shopping experience. In order to approach them, there are many ways, such as email marketing or social media. These methods give ample opportunity to the merchant to reach customers, educate them and captivate them to bring business to them.
Brand Strength and Stability
Online selling your products like eBay and Amazon gives a great platform to get listed with the high-end brands, yet people might not realize it when picking your products from so many. In order to make your brand identity, you might want to create your own eCommerce store, where users understand the quality and type of products you offer while ensuring complete control over them.
If you are ready to introduce an eCommerce platform and want to enjoy the aforementioned benefits, then you must reach out for eCommerce consulting services. Additionally, there are a few aspects that must be kept in mind while developing a robust, interactive, and captivating eCommerce site, which we will mention below.
Making your Ecommerce Website Attractive With These Tips
User-friendliness is a must when developing an eCommerce website. Customers must be able to easily navigate through all features and products as well as easy checkout. Many websites offer a dropdown menu to keep the websites organized and divert the traffic from the homepage to other pages.
Easy Checkout Process
Ensuring your customers that their extra-sensitive information, such as the credit card ones is safe on your website, enhances loyalty. You can build that trust by adding an info button to your website that would display secure checkout information. The “Place Order” page button can also take you to a secure page where users can add their card details and proceed to pay.
Today’s eCommerce websites offer filter options that can help find the products quickly and most easily. Customers who do not want to waste their time searching for a product, can simply use this feature and quickly find it through this option.
An eCommerce website such as lingerie can offer filters such as garment type, size, color, price, and much more.
Designing an eCommerce requires a broad range of categories that fit all products within, however, specific enough to help navigate to their products seamlessly.
Customers Service Capabilities
In order to deliver quick and seamless customer service, adding a support option, chatbot, and FAQs are among a few suggestions that could be added to the website. These features will guide the customers with every possible query they want and get the answers even when the personnel is unavailable. These sections are free to use and provide you with a step-by-step guide for any query.
For instance, an eCommerce company selling cameras publishes content that shows the methods to use them, helps with the photo editing software, compatibility manual, and much more, which helps the customers whenever they are stuck.
Introducing Right CMS
A Customer management system has become necessary for businesses in order to ease up the functional work. Many CMSs offer custom responsive web page development, including chatbots, and forms, and let you manage them under one roof.
Integrating a CMS can fine-tune the customer experience and help you manage your eCommerce site while seamlessly supporting the functions in the list.
Make Creative Product Description
In order to delight the customers continuously, the customers require fun and engaging content. The content should not just drive attention but also showcase the personality of the brand.
Make use of the words that best describe your product. You can highlight some of the features to set the product apart from the competitors. Visuals of the product enhance the quality of the customer’s life.
Integrate Social Media
Social sharing has become inevitable for any website giving customers the ability to share with their friends & family what they like. Social Media icons integration can improve the visibility of the brand tremendously.
Voice of The Customer
Testimonials and feedback display a sense of trust among the customers for the brand. It proves that the brand and its product are reliable to buy and use. The voice of the customers becomes the voice of the company featuring the most selling products or services that will help other customers to trust and buy them.
Today’s consumers prefer online shopping through their smart devices. It is expected that the smartphone subscription worldwide is expected to surpass 7 billion in the next few years where China, India, and the United States are among the countries with the highest number of smartphones.
Smartphones offer the privilege to consumers to complete their purchases through their smartphones. So if you have a site that’s optimized for phone screens delights the customers, and makes purchasing easy and effective.
Website Speed Optimization
Cart abandonment is certainly the most unpleasant thing that a business faces. It only happens due to the lack of requisite speed of the website as a consumer does not like to wait. The speed is what matters the most in order to engage and motivate them to complete their steps from selecting a product to checkout & pay. Hence, it is essential for a website to be well optimized to ensure relevant speed and provide smoother and better results to compete with the market while ensuring business scalability.
The last but not least factor to consider is to ensure the customers that their personal information is safe and secure with the brand. Running an eCommerce store, you must add stringent and multi-layer security features, including OTP methods to secure bank details, account details, addresses, and mobile numbers while shopping and paying for the product. Building websites with a secure socket layer encrypts the information stored on the site, ensuring utmost security.
In a Nutshell –
A good eCommerce website isn’t only about selling, it’s also about building experiences and strengthening the brand. With the right eCommerce platform, companies can draw more customers, convert their casual shoppers into loyal ambassadors and create a marketing strategy to better approach the customers for a successful online store.
These aforementioned tips, such as catchy descriptions, social media sharing, filter options, responsiveness, and mobile-friendly designs impact the customers emotionally. Evoking the consumers with these factors enhances the website’s visiting time and provides them with all their needs, which in turn enhances your revenue.