A good graphic designer or company will be an important contributor to your business’ success. Yes, the strong value proposition, frequent outreach, and concise messaging are some essential attributes to the effective communications plan. however, there is no plan complete without the first-rate presentation that actually separates you from rest, influences your user behavior, and engages your audience. In today’s post, we are going to list the top 10 things to consider while hiring a graphic designer. It can help you get the right designer for the project.
This needs you to understand the graphic design company names and talent and filter this out from many applicants out there. As each project is very different, you have to find the best graphic designer with specific skills. Let us get into it.
10 things to consider while hiring a graphic designer:
Test Skill Sets of a Candidate
One best way to save time in hiring the right candidates is by providing the graphic design company names and text before and during the job interview.
You must include the list of some instructions for a designer to follow the branding guidelines as well as set the deadline of over five days for the completion. It will be one simple test of creating the design for say business cards, T-shirt or image for the label on the product.
One example of the test will be requesting the applicants to redesign the company logo. And after logo is done, set up the meeting with the employees to help in choosing the right candidate for the second interview.
Testing out skills is important while it comes to understanding the capabilities of the graphic designer. You may either conduct the Q&A or you can ask them to discuss the simple task. But, stay wary that you do not overburden them with this job.
Nobody expects to work over the hefty task for an interview process. It must not take some hour’s time. You also can ask a designer to visit your company or brand and tell what they think of it.
There are a few example tasks that include critiquing the website, discussing the brand image for product or advice over what they must do next. When done, meet up (do telecommunication) or learn more about their knowledge on how they will accomplish a task.
You must always look for an experience that a graphic designer has. Normally, the graphic designers have got experience of working with multiple clients, with different requirements. Suppose you see anybody who has got experienced same projects like your specification, you must consider them very carefully.
Since they have already worked on similar projects, there’re higher chances they may have required skills for completing this job successfully.
The graphic designers who already have worked on multiple projects generally tend to have a sense of flexibility as well as will agree on the reasonable project price. They would be highly consistent about managing the expenses while it comes to handling this project.
Look for the Technical Skills
The best graphic designer should have different technical skills in the form of web design tools like CSS and HTML, and mastery in designing software like Adobe Photoshop or Illustrator. The designer should also have good knowledge in this field of typography since it is one factor that will make or else break the logo.
Some other factors like UI and UX knowledge, branding and print design will be the bonus for you, but aren’t a must. Greater the technical know-how better will be creativity.
See the Portfolio
Look a bit deeper in the online portfolio. Suppose they show small work sampling, which may be the indication of inexperience. Search for graphic designers who will present a wide variety of the work for various industries.
You need to see if they have done any work for the businesses that is like yours or how the strengths align with the immediate or long-term requirements. Suppose you are searching for advertising help, however, see mainly logos, they may not be a right fit for your company.
If you are in the high-tech industry, then a designer that focuses mainly on retail goods may not know your audience or can handle the learning curve. Here experience matters. When the graphic designer claims of having some experience, they must probably have the portfolio of backing it up.
Have the good look at the portfolio as well as go through their work if possible. This will tell you more about the abilities as the graphic designers, what they may be capable of, or whether standards match to your company.
Scope to hire the best
You must look for the designers who are simple to reach that finds the local designers. Main benefit is you may meet them personally and will explain all your ideas effectively and easily. You also can better judge the designer by their response and behavior. The good communication will result in the strong knowledge of ideas as well as better relationship building.
It results in the effective & quality finishing of the task! Suppose the designer can understand this idea, service and product of an employer rightly then he will effectively devise the strategic approach for getting this job done as well as satisfy the employer making this win-win situation.
Resource and Time Management
The time management is quite important for any company or organization. Make a little time and schedule an integral part of a deal. Ensure that the schedule is been followed. Look for the specific trait in a portfolio and reviews of earlier clients.
Ensure you put some specific penalties in the contract if schedule isn’t followed or job isn’t done on time. Furthermore, you must convey the budget that you have for the project beforehand. Search for the designers who are very good at both resource and time management.
Must Have Knack for Innovation
The designer should have knack for creativity, must be aware of the new and modern design trends. Each client or business has the type, and each art the graphic designer is been tasked with has the purpose.
Knowing this, the designer should make the best out of their creativity to actually come up with the end result, which isn’t just appealing to the common eye, but comprehensive and simple.
Explain your target audience and brand very clearly
Whereas you know what your firm does on a daily basis or what differentiates this from others, it is simple to forget your applicants are not as steeped in this as you are.
It is the problem as it is just impossible for the designer to design things if they do not have much understanding about your business or brand, and your target audiences you want to connect.
For this reason, it is always a good idea you ensure your final candidates will have the firm grasp on the company’s brand as well as how this relates to your consumers.
Request short video chat
It will be tough to get a sense of somebody when you cannot see their expressions and know their body language personally.
Instead of interviewing the candidates over the phone, it is a good idea that you conduct the interviews over the video service like Google Hangouts or Skype. You will get a better sense of a candidate and they will share the sketches or stories about their earlier experience in a creative way.
As assignments generally involve the sharing concepts in such a manner anyway, but, video conferencing is the best way of getting the preview over what it will be like working with every candidate.
Talk about designer’s inspirations
Lastly, make sure you take the time to know what motivates every designer that you interview. So, by getting a little idea of different brands, books, websites, as well as artists they draw the inspiration from or can provide their favorite graphic design company names, it can give you a better sense of style.
The conversation might help you to discover extra ideas and unique design elements of the project.
One biggest thing that you need to remember while hiring the graphic designer is you are searching for more than only the specific skill set. Designer’s creativity, as well as work style, are as important as the skills, in case not more so.
And these are not things you will find on the resume and they will be only discovered through the conversation. Thus, getting hands-on you maybe during an interview process, better will be the final deliverable—or working relationship —will surely be.
Like you may see hiring a graphic designer is not a small task. This needs a sensible approach, and also you have to be very careful in the steps you take. Hiring will fast turn one week in a month. Normally, lots of businesses try and hire the designers in a span of two or three days. But, chances of hiring the wrong person are quite high if time is short.