Our smartphone habits have been changing constantly alongside the devices we use, as our displays have grown and our battery life extends, they have evolved into more of a multimedia device than simply used for communication and gaming can be found at the heart of this as it continues to move from strength to strength, capturing a growing audience and changing demographic.
Amongst all genres, one of the fastest growing can be found within mobile casinos as the audience has changed to allow these games to grow – this growth comes despite changes in regulation, too, as countries around the world are beginning to place measures to prevent problem players from participating. Within the UK, this has come in the form of an initiative called gamstop, a self-inclusion scheme that had recently been made mandatory for all operators, or be at risk of losing their gaming licenses, despite this many operators are registering elsewhere, new brands such as jackpot charm are taking the place of others, it’s well reviewed and holds many features that players are looking for.
Making up over 50% of the entire gaming market, it’s easy to forget that this change has only really come about in the past decade or so – social media has done its part here, young male teens no longer make up the core market for mobile gaming as female players over the age of 34 are now the primary users. In large part, this can be attributed to the removal of the barrier to entry for gaming on this platform, there’s no requirement to spend hundreds of dollars on the latest console, or a hundred dollars on new games every other month – mobile games will work on new and old devices alike at a much lower costs as the only cost may be a few dollars to remove ads or access a premium version of the game.
It’s expected the growth will be accelerated by the past two to three months of lockdown too, as those players captured during this period of time may be expected to remain for the longer term, alongside this is the growth of mobile gaming in emerging markets – the gap is also closing between platforms such as PC as developers are moving some of their flagship games into the mobile sphere, recently seen in titles such as Fortnite and PUBG, a continuing trend that could see many make the jump too.
The next step for mobile gaming may be within the widespread use of 5G as developers are given more opportunities for how the platform can change and the introduction of other technologies such as VR, as well as the increasing connectivity and sharing options that become available with this – mobile gaming is certainly the future, the 2.4 billion players globally that had been boasted in 2019 will continue to grow, and the growing strength in hardware will only lead to a growing number of players moving to this platform.