We are talking about a communication tool that transmits information and ideas through words. Typography is used to name the study, design and classification of types and fonts, as well as character design through fonts.

The same text with different typography conveys a totally different feeling or meaning. For this reason, typography is one of the most important pillars of design and it is important to select the correct one, taking into account what we want to convey and for what or for whom.

When selecting the typography for our project, in addition to the type of font, we must take into account both the format (advertising poster, magazine, packaging) and the support in which it will be carried out (printed or digital). The communicative capacity of typography and its readability may vary depending on the support in which it is represented. Also, we will take into account the extension of the text to favour legibility and thus, facilitate reading.


Serif fonts have their origin in the past; When the letters were carved on stone blocks, they finished off the ends since it was difficult to ensure that the edges of the letters were straight. They include all Roman and Egyptian typefaces. For example Times New Roman, Palatino, Georgia, Garamond, Rockwell, Baskerville, Trajan, Centaur, and Monticello.

Using this type of letter we can convey seriousness, tradition, and respect. They are also used for long texts since it favours their legibility by creating an imaginary line under the text.

san serif

San Serif fonts have their origin in England in 1820. They are typefaces with straight serifs, which lack serifs. Associated with commercial typography due to its good legibility for short and large texts. Similarly, they are suitable for on-screen viewing, as they are very legible at a smaller size.

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These types of sources include all Palo Seco; Arial, Helvetica, Tahoma, Century Gothic, Verdana, Monaco, Geneva, Impact, Avant Garde Gothic, Futura, and Avenir.

San Serif fonts convey modernity, security, joy, minimalism, lightness, and neutrality.


Script fonts are characterized by having ligatures in the letters; the letters are linked to each other. They are calligraphic fonts that are based on the variety and fluidity of the stroke created in handwriting.

These fountains convey elegance, luxury, quality, and tradition.They are ideal for classic projects with a lot of history and tradition.

Some examples of Script typography; Parisienne, Linotype Zapfino, Virtuosa Classic, Vladimir Script, Libelle.

These fountains convey elegance, luxury, quality, and tradition. They are ideal for classic projects with a lot of history and tradition.

Some examples of Script typography; Parisienne, Linotype Zapfino, Virtuosa Classic, Vladimir Script, Libelle.


These typefaces include very varied typographic families with a lot of personalities. Due to their characteristic shapes and their defined and concrete personality, they are suitable for giving a historical or cultural character to a design and differentiating them from other typefaces.

They are used for specific purposes such as titles, and headers. They are not suitable for text blocks, since they hinder their readability.

Examples of decorative fonts; are Fantasy, Motherline Vintage, Rolla, Sinara, Lawless, Mightype, Selima, and Art Nouveau.

In conclusion, fonts must therefore maintain logic or coherence and follow a similar format according to what is intended to be conveyed in each case. There are so many free fonts available that you may include in your writing.

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