Third party companies receive about 56% of the American outsourcing budget. The offer that they got from foreign companies is content marketing is their forte. According to the 2018 Content Marketing Institute Report, 56% of companies in America outsource their marketing functions to third-party agencies. The one service third-party vendors offer that best serves most companies are content marketing.
In Chicago alone, there are hundreds of companies that provide content marketing services. We would know since they are our competitors. We also know what differentiates a great marketing company from an average one because nearly all the customers in our fold have come to us after less than ideal experiences with other Chicago marketing companies. Here’s another point every director of marketing who is seeking a partner should remember, even though it is obvious: not all marketing activities are created equal.
Unfortunately, in an effort to cut costs or maybe because the staff is not quick to incorporate the latest marketing and SEO trends, too many agencies continue to deliver work that doesn’t provide the appropriate ROI. To cater to this deficit marketing professionals should focus on:
- Steer the Difficulties of Modern Marketing Plans
Per Digital Authority, modern B2B marketing strategies involve a wide variety of techniques, tools, skills, and platforms, which is why people work in teams to implement them. The digital marketing team includes professionals with different skills and qualifications who handle different tasks. These strategies are just too complex for a single person to manage, even if they’re qualified in the field.
- Produce Content That Institutes Industry Authority
According to ComboApp, content is an important aspect of modern marketing strategies because it helps a company establish authority in its industry, engage with customers, distribute information on products and services, and catch the attention of search engines with SEO keywords. The internet is flooded with content, so users are very choosy about what they read. It’s not enough to create basic content and include relevant keywords in the text. The content should provide the target audience with significant value.
- Advanced Creative and Interactive Resources
Content marketing doesn’t just involve text, though it is one of the most common formats in modern marketing. Text content is easy to create, and business owners can develop good articles and blog posts if they put in some time and effort. However, experienced marketers know content marketing must be diverse and approach the target audience from different directions.
- To Offer your Product Socially
Social media is a great platform for small businesses because it allows them to reach out and connect with their target audiences. They can engage with their audience regularly, establish a personal relationship, hear customer concerns and complaints, and provide resolutions promptly. This helps ensure customers remain interested in the brand.
- To Advance Your Brand and Website Concepts
A marketing campaign will fail if the business doesn’t have a well-designed website and a carefully crafted brand presence. A website is the foundation of all marketing campaigns and needs to provide a good user experience to visitors, regardless of the platform they approach it from.
- To Investigate and Examine Your Engagement Campaigns
Modern marketing strategies are fluid and dynamic. They need to change and evolve in response to the changing market conditions, search engine regulations, target audience preferences and other such influential factors.
- To Save You Time and Money
Small business owners have many responsibilities and not a lot of time to tend to them all. Marketing can be just an additional burden, which is why DIY marketing can be a bad idea. While DIY marketing seems affordable, it can have a long-term negative impact on your business, cause you considerable stress, and draw your attention away from tasks that you can’t outsource and need your attention.
The experience, skill and training of a professional IT marketing cannot be replaced by any strategy as they can achieve more with fewer resources.