Building a mobile app for your business is a great way to engage your website audience on a new platform. Today, customers tend to use mobile apps rather than company websites. The reason is the convenience and accessibility of the apps and the better UX comparing to websites.
You don’t have to be a coding genius or have any prior experience in software development to design one that your target audience would enjoy. You can also have more flexibility and freedom if you want to add anything specific to your app.
Anyone who wants to learn how to create Android apps without knowing Java or Kotlin has a variety of choices. So, if you think you have the “next big app concept” but aren’t sure how to make it a possibility, stay tuned!
There are many services and software available to assist you to develop an Android app on your own. But if you want to do the easiest work outsourcing is how.
Hiring an app developer means you can ask for any feature or detail to be included in your mobile app. Though, it also means that you are not the only one in the driving seat in the development process.
You can outsource your Android app development project to an app creator, but you should know how to choose one. It’s better to select a developer with a shining portfolio. And it’s best if they have experience with building apps for your industry.
There are options in outsourcing the project, as you can choose to hire a freelance developer or an agency. The decision depends on your budget and timeframe. Freelancers usually cost lower to hire but have limited time and resources for a tight deadline.
Do It Yourself
DIY if you are curious to learn app development skills or you want to have more control over the process.
Before designing the app, you should answer some questions to further elaborate on your app requirements. Examine your audience and competitors, decide on your budget and timeframe, and compare tools for building your app.
Since mobile app marketing lacks opportunities for an in-person sales approach, defining your target audience is essential to increase sales. Though, understand the demographic of your audience is not as easy as it sounds.
You can do it using any of the following four methods of target audience identification:
- Identifying audience/buyer personas
- Conduct surveys
- Use focus groups
- Use market research data
The recommended way is to identify buyer personas. You can do this by making a profile for each type of user you may have. Define these parameters to build each profile:
The more detailed you can get with these parameters, the better you understand their needs and thus better fulfill them. It’s important to note that you should focus on qualities that can be generalized to a large number of users of each persona.
Learn more about what encourages and engages your audience by using your current Google Analytics results. Simply go to the “Interests” tab under “Audience” to see a breakdown of who the website appeals to the most!
You should know what other similar mobile apps are on Google Play or other Android app stores.
This analysis experiment isn’t intended to determine if your idea is fully original, but rather to discover what succeeds and what doesn’t.
Don’t get disappointed if someone else has already made a similar app like yours. There are a lot of applications out there, and plenty of them do almost the same things. Your customers would enjoy your app as long as you make it interesting or distinct.
Observe successful competitor apps and think about how you can do them better. Also, check comments to see what are the weaknesses of the app in the eyes of its users.
If your mobile application is an expansion of an established service you have competitors shouldn’t be an issue. You have exclusive content for a target audience that is already familiar with and respects your business.
Your budget would be determined by a variety of factors and is expected to fluctuate significantly over the lifecycle of your app. The following are the most significant budget parameters:
- Development costs
- Platform and category of the app
- The complexity of app features
- Monetization plan
It is a smart idea that mobile app developers think about each of these factors before deciding on a budget.
Creating a mobile application is like any other business as it requires attainable targets and timelines.
If you have a tight timeframe you will need to make decisions to help shorten the timeline. For example, if you want to launch an app for a special event you have to consider it in development.
Here are some points to think about when you have an approaching deadline:
- Development platform
- Development resources
- The complexity of app features
- Integrations with other services
- Publishing time
You should consider the above factors and have a list of “nice to have” for features that are not a priority.
App builders not only accelerate the design process by removing the need for complicated programming, but they also provide a cross-platform approach for building applications on a variety of platforms.
Here we provide a short introduction to some of the popular app builders:
It’s a user-friendly tool to build iOS and Android apps. It enables you to integrate social media, analyze data, and manage purchases.
- Mobile Roadie
With some significant clients such as TED, Mobile Roadie is one of the great tools including innovative features. Although it is a professional app builder, it is noted for having comparatively high rates compared to its competitors.
It’s an HTML-based app builder with great business solutions with the possibility to make websites using it as well.
- App Yet
You can make native apps that can be used offline by AppYet. It has monetizing feature allowing you to display Facebook and Admob advertisements.
If the app you are planning to build is a game, then you can use GameSalad. It is an easy tool for making games without requirening a single line of code.
The best Android apps are those that have a great and working monetization plan. You should think of the ways you want to make money from your app as a sustainable product.
There are different ways to generate money from your app and the most popular ones include:
- Paid Downloads
When a user installs the application, they must pay a one-time charge. As a result, the higher the price you charge, the more money you make from paid downloads.
However, you must be cautious about how you value this concerning what you offer.
- In-app Purchase
You can offer extra features optional for users to buy if they are interested. It can take different forms, such as a new level in a game, or premium content on your educational app.
The important point to consider when implementing in-app purchases is that you shouldn’t annoy users to make money. For example, some game apps put unrealistic targets in the game that can only be reached by purchasing an item. It may have good short-term results but not in the long run.
- In-app Advertisement
Studies show that in-app advertisement is the most popular method that mobile app developers use to monetize their apps. One of the reasons for its popularity is that it makes the app completely free to download.
In this article we discussed various ways you can make your Android app, considering different parameters and tools.
Now that you are more familiar with mobile app development without programming, you should examine and choose from these solutions.