Almost every business has adopted content marketing as a tool to benefit their operations and spread the word about their business. A research study revealed that almost 70% of all businesses use content marketing strategies. From small businesses to medium-sized B2Bs and B2Cs, everyone has hopped on the content writing bandwagon. The reason behind this massive growth in the content marketing industry is that a content writing strategy if tailored and organized well, does wonders for your business. However, the main problem is that, even though everyone is engaging in strategy for content writing, it doesn’t mean they are winning at it! Content production doesn’t work for some businesses. However, there are certain reasons for this.
Here are some reasons that you aren’t getting expected results from your online content writing strategy.
- You Don’t Have a Content Writing Strategy.
Do you even have a content marketing strategy?
No, just developing and posting Content is not a ‘strategy.’
Just like any other tool of marketing, you need a comprehensive strategy in order to be successful. The reason that most businesses aren’t able to extract the most out of their content marketing is that they lack a proper and organized strategy.
According to research conducted on B2B marketers, it was found that 62% of successful marketers have a well-documented strategy. On the other hand, only 16% of the unsuccessful marketers had a documented content writing strategy. This goes to show that having a well-defined and well-documented content marketing strategy is the key to excelling at marketing.
The point is, any kind of strategy, even a bad one, is certainly better than having no strategy at all. The deal with a bad strategy is that you can analyze your mistakes and attempt to correct them. However, if you don’t have a strategy at all, you’ll only end up wasting your business’ valuable resources.
Here are a few tips for building a good content writing strategy.
- Define Your KPIs (Key Performance Indicators) – This includes identifying all those numbers that are important for you, such as traffic, conversions, CTRs, etc. Moreover, you need to ensure that you track these figures.
- Redefine Your Strategy Over Time – You can’t set one specific strategy in stone. You should always be opened to refining it when you realize it isn’t doing as well as it should or could be.
- Remember that Posting Content isn’t a Strategy – This is perhaps, one of the biggest misconceptions that flush your efforts down the drain. A content marketing strategy paints a vast picture that includes your audience, profits, revenue, brand, etc. You will have to get content writing services to develop Content for you and then make sure that you promote that Content.
- You Don’t Spend Much on Content Marketing.
When designing a content writing strategy, you will naturally have to allot a budget that will help make it work. Companies that focus and invest in their marketing strategies are far more prone to success than those that don’t.
You need to be aware of the fact that you will get what you pay for. So, if you want to see good results pertaining to your content marking, you will have to spend enough money on it. A good content writing strategy requires effective content writing services and, the only way you will be able to fulfill that is if you have a good budget.
- You Aren’t Promoting Your Content.
As mentioned before, a content writing strategy isn’t only about developing Content, it is about managing it. The fastest way you can kill your Content is to do nothing with it after you have created it.
Many marketers still believe that a content writing strategy entails writing blogs, articles, etc. The question that arises is that, what do you do after that? Will your respective audience automatically find the Content? Will the organic traffic of your website increase? The answer to all these questions is simple – NO!
The other half of a content writing strategy is promoting it. Whenever you design a content writing strategy, make sure to place emphasis and focus on both aspects of it – creating and promoting.
Whether you publish blogs, articles, etc., here are a few ways through which you can promote them:
- Send out an email newsletter
- Send a marketing email that leads to a landing page
- Tweet your blog so that others can retweet it
- Post it on Facebook
- Share it on LinkedIn
- Pitch influencers, site owners, and bloggers in your industry
- You Need To Improve Your SEO
One major aspect of developing Content is focusing on optimizing it. The only way your content will rank on search engines such as Google or Yahoo is if it contains the correct keywords. Content marketing and SEO go hand-in-hand. It is only through their complementary relationship that you can organically divert significant traffic to your website.
If you are focusing on content development but have poor SEO, you might as well not even create Content in the first place, as no one will be able to find it. The best option for you is to hire content writing services that can focus on SEO and produce Content for you with confidence.
- Your Content Doesn’t Offer Value
Yes, developing Content is important, but what’s even more important is the quality of Content that you are developing. Sloppy and shoddy Content can have a very negative impact on your brand image. It will make it appear bad in front of your audience and won’t get you anywhere.
There are many reasons behind the quality of your Content being poor.
Unclear Content Concept
You might not have an idea about the kind of Content you should produce. Almost all businesses struggle with producing engaging and captivating Content. So, make sure that you have a proper theme, topic, and angle lined up beforehand.
Inexperienced Content Writers
The writer you have hired might be inexperienced. Many businesses will hire just about any writer to develop content for their website without realizing that it can backfire considerably. There’s much more to Content than just coming up with a topic and adding information to it. Content needs to be strategically guided with the right mix of quality, especially considering your niche. So, it is essential for you to hire content writing services that excel in your industry niche.
Your Content may be boring, and nobody wants to read boring content. If your Content doesn’t captivate your audience within the first few seconds, they will instantly move on to something better! The key to producing good content is to make it engaging. This includes making it valuable, focused, and well-written.
All in all, you need to ensure that your Content offers Value and keeps your audience engaged.
If there’s one thing you we conclude with certainty, it’s that – content production isn’t easy. An effective content writing strategy is supposed to be defined, well-thought-out, and elaborate. It takes all the facets of Content into account, including its development (quality, engagement level, etc.) and its promotion (sharing and marketing).
Content Development Pros is a leading content writing agency that specializes in digital marketing, including website copywriting, SEO, web designing, social media marketing, business plan writing, and bio writing. It helps small and medium-sized businesses stand out from their competitors through holistic digital marketing services.
If you truly want to form a successful content writing strategy, you can start by hiring professional and skilled content writing services. However, just remember that this success won’t occur overnight!