Cyber Monday is a commercial term referring to the first Monday after the holiday of Thanksgiving in the United States. It is a 24-hour online shopping event originally created by retailers to encourage people to go shopping online. It is now often regarded as an extension of the Black Friday sales. So, what is Cyber Monday? As brick-and-mortar shop do their festivals with Black Friday, some online retailers started to offer special promotions, discounts, and sales on Monday. In the meantime, popular shop owners offer some exclusive, website-only deals. Because of this, many people are confusing between Black Friday and Cyber Monday into a combination of in-store and online shopping experiences that has blurred the distinction between the two holidays.
Cyber Monday is to encourage peoples to shop online. Black Friday happens the day after Thanksgiving. Black Friday is remaining the biggest shopping day of the century. Where the Cyber Monday program has traditionally become the biggest online shopping day of the year. And the good thing is Cyber Monday is now on top comparing to Black Friday.
However, the origin of Cyber Monday is in the United States. Now, this has become an international concept. Most of the e-commerce marketplace from all around the world use the term Cyber Monday to promote their sales at that time of year.
First of all, it is necessary to understand what is Cyber Monday. Then you need to get the fact that why Cyber Monday is here. If you want to know these answers, you must understand what Black Friday is. In the United States, Thanksgiving indicates the private start of the holiday shopping period. As the national holiday comes on the final Thursday, most companies give their workers the following Friday off. In this way, many retailers took the benefit of a large portion of active customers who are being available at once. Then the retailers started by offering “One-Day only” sales to restart their holiday sales period.
If you look forward to 2005 with the explosion of the Internet and e-Commerce in the ’90s, you will see some terrifying things. Many companies were focused on an e-Commerce only model like eBay and Amazon. These business models need to change. So, they began to start a new jump-start to their holiday season. But they have to focus on a different day because most of their target audience would be away shopping on Black Friday.
After that sale, the retailers got the idea to create a sale where people will buy like fair. And the name of that sale is Cyber Monday. the National Retail Federation coined the term as the e-Commerce answer to Cyber Monday. It allows shoppers to find the items they couldn’t get on Black Friday at deals they can only find online.
This is probably the most satisfying moment for retailers. Because Cyber Monday has so many gifts specifically to target your employees while they are at work, as the retailers know they will be at their computers, it becomes so easy to shop online.
The Interval Between Cyber Monday and Black Friday
The roots of the name Black Friday go back as far as the 1950s, whereas Cyber Monday’s sources are much more recent. The term’s name was coined in 2005 to describe the Cyber Monday after Black Friday when people continued to shop online. That happened after going back to work. So, what is Cyber Monday? Cyber Monday is one of the most significant online shopping days of the year. That represents a huge sales opportunity for e-commerce retailers.
Most of the intelligent and savvy retailers take advantage of the Black Friday sales season, which usually starts around Tuesday. Those retailers take advantage to figure out which deals and promotions are running and apply those coupons to optimize their Cyber Monday sales. They replace the unpopular deals with valuable ones that are in high demand. Because businesses can do in both ways, make more profit and keep your customers smiling.
However, the Black Friday sales are only focused on in-store deals where more and more retailers choose to hunt for offers online. And the thought of Black Friday is to kick off the holiday shopping season, which is very changing. The season from Black Friday to Cyber Monday is now often referred to as the Cyber weekend. Because there are many discounts getting steeper and steeper as the sale progresses, it’s an excellent opportunity for retailers to clear their stock and gather valuable data in preparation for the Christmas sale.
Fail to prepare and prepare to fail. Making the gorgeous thing out of Black Friday and Cyber Monday is really important. After knowing what is Cyber Monday, it is essential to know what is the thing that you want to buy. And it is also important to know where you want to buy it among several stores.
There is the best way to know the fact. And the way is to make yourself a wishlist. The wishlist don’t have to be a retailer in particular. You just have to be a decent idea of what you are looking to buy during this last week of deals. For instance, do you want a new sound system to complete your entertainment system? Or do you looking after a budget-friendly office laptop?
There are many big retailers who will publish their newest deals at midnight every day. Especially on Cyber Monday, they will do it for sure. In contrast, certain retailers like Amazon have lightning deals pages where you can wait for specific products. These products will go on the sale season, where you will pose your finger over the “Add to Cart” option.
It is a very good idea to create a list of every type of item that you want to buy. Then prepare yourself to buy the deal as fast as possible. Because if you don’t do it quickly, another person will take it without waiting for a better price down the line. You may miss the items and may sell out when you are trying to save those few extra bucks. So, the main thing is too very fast like a cheetah, so that you can buy the product as soon as it arrives. It’s a good idea to get a high-speed internet line. Otherwise, the website will take a lot of time to load.
Preparing The Online Store for Cyber Monday
If you want to prepare the online store for cyber Monday, then there have some steps that you have to follow.
- Optimizing the website for mobile devices: There are many people who shop on both Black Friday and Cyber Monday. So, it is demonstrating a massive growth of mobile shopping. Also, it ensures your website looks great and works seamlessly beyond all devices that are critical to grabbing a mobile sales share.
- Ensure that you can handle the demand: Whether you are dropshipping, producing your products, or carrying the stock to work with your partners, the order will high. If you are preparing for the holiday sales, it will spike and avoid selling faster than you needed.
- Create buzz and doubt before the sale starts: If you announce that you are joining the Black Friday or Cyber Monday sales, then your sales will increase like crazy. Offering various things on the sale is one of the most valuable things. Many people don’t know what is cyber Monday. But create some doubt around your upcoming deals by sneak-peeks or email marketing campaigns, social media advertisements, and beautiful visuals on your site. It will be an entirely different matter. The energy you manage to build early on will help you to improve your sales volume once the deals are released.
- Invest in paid search advertising. Cyber Monday has become a vast online shopping event. Because here customers deliberately delaying their shopping until this day to get benefit from massive discounts. Paid search ads produce a significant portion of Cyber Monday sales because shoppers are searching with an intent to buy rather than just to browse. Conduct thorough keyword research to find keyword opportunities and attract the right customers.
- Getting your delivery strategy figured out: Email campaigns, social media ads, gift guides, and keyword-optimized content are the apparent avenues for driving traffic to your store. Because there is an arrangement of other holiday sales marketing ideas that you should consider. But it can be worse if you distribute the overwhelming Cyber Monday offers online. You can share the content across different subreddits, forums, Facebook groups, deal aggregators, and other sites that are one of the low-hanging fruits that often gets overlooked, though could generate great results if done right.
Which is Better: Cyber Monday or Black Friday?
Traditionally, yes, cyber Monday is better than black Friday. But, we can expect some noticeable difference between these two-holiday sales. These sales can be negligible this year.
In the past few years, we got some things that these two sales can have a few differences. However, what is cyber Monday? For the items you are going to buy once a year or less often, you will apparently find better discounts on Black Friday. Otherwise, anything you would buy as a gift is supposed to have a better deal on Cyber Monday.
However, these simple savings are not the only thing to think about. Different products have different discounts receiving every day. And the exciting deals that each retailer offers will vary from others.
Black Friday is equal to big-ticket items. This quote is from Steve Koenig, who is the vice president of research at the Consumer Technology Association. Many people buy big deals like TVs, laptops, game consoles, and many more exciting devices during Black Friday week. Most people purchase these things for themselves or their households.
In this year, we have seen a lot of eye-catching deals cropping up weeks before Black Friday. Many retailers are helping customers to shop early and online. That is from a stark departure from previous years. The exciting thing is the Black Friday sale is one of the best-characterized sales by long lines. Also, there are so many crowds and a mad rush for bargaining. But that, of course, is impossible during this corona pandemic situation.
Many people say customers can look forward to shopping for the very best deals without ever leaving their house because the sale is on the internet. And anyone can enjoy the best deals while laying down the beds. It doesn’t matter whether they choose to shop on Black Friday, Cyber Monday, or right now.
Frequently Asked Questions (FAQs)
What happens on Cyber Monday?
Cyber Monday is a popular marketing term referring to the first Monday after the Thanksgiving holiday in the United States. It is a 24-hour online shopping sale that many retailers created. The main vision of creating this online event is to encourage people to do their shopping online. And now, many people know this as an extension of the Black Friday sales.
Is Cyber Monday the same as Black Friday?
No, Cyber Monday is not the same as the Black Friday sale. There is a huge difference between these two sales. Apart from the dates, Black Friday and Cyber Monday’s main difference is that you can found Black Friday sales online and in physical stores. But you can only find Cyber Monday on the online website.
Why are stores doing Cyber Monday?
The main goal of cyber mo0nday is to encourage people to shop online. So, the retailer is doing cyber Monday.
Cyber Monday is a commercial term referring to the first day after the holiday of Thanksgiving in the United States. It is a 24-hour online shopping event. The main goal of this event is to encourage people to go shopping online. But many people don’t know what is it. So, we hope that after reading this article you are clear about the fact.